Inside the Fold

Last week I began reading “Web Form Design” by Luke Wroblewski and I haven’t really put it down. It’s a thriller with great examples and well thought out and tested practices.

Everyone has had both the good, bad and ugly form experience. As a front end designer and developer I have had the pleasure of taking the shopping cart on Chroniclebooks.com site from painful to fluid and usable.

I spend the majority of my time on the computer and surfing the web. Hours come and go but when I have decided to make a purchase and it takes longer than 2 minutes I feel frustrated and I usually abandon the sale.

Similarly when I am signing up for a service/account I have a threshold for time too. I am finding as many are that I simply can’t keep up with all the login names and passwords so the retrieval process for me is ever more important in that it flows quickly and I am able to log in to my account.

I have high hopes for this book and my continued development with web forms. Lastly the mobile arena is also deserving of a mention here. I can’t help but think about how the principles of this book apply to the next big wave headed our way.

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